How I Doubled My Income Using AI

How I Used AI to Double My Roofing Sales Income

Introduction

In 2022, I hit a rough patch in my roofing business, earning only about $50,000 for the year. I'll be honest - I'm not one for long hours, preferring to work just a couple of hours a day. While I needed to boost my income, I wasn't keen on sacrificing my laid-back lifestyle.

For about a year, I had been dabbling in AI studies as a side interest. It was time to see if I could turn that knowledge into a profitable venture. My work often involved dealing with insurance claims, and I noticed a troubling trend: insurance companies were rejecting an alarming number of my potential customers' claims - even legitimate ones.

Step 1: Leverage AI to Interpret Insurance Policies

So here's what I did. I got on ChatGPT and created an agent to interpret insurance policies. Try to read one sometime! Trying to figure out if you have an RCV or ACV policy is nearly impossible. RCV is replacement cost, meaning your insurance pays 100% of what it costs to replace your roof. ACV is Actual Cash Value, which translates to them, if you're lucky, only paying about half. A lot of agents can't even figure it out.

How did this help? One day I had a customer whose agent and adjuster told him he had an ACV policy, and their estimate was $3,500 to do repairs only. I truly believe they thought they were telling the truth. But after running his policy through my AI agent, guess what? Yep! RCV Gold! I know the adjuster was embarrassed and rewrote the estimate for a little over $38,000.

This was just the beginning of how AI transformed my business...

Step 2: Leverage AI for Social Media Marketing

If you're in the roofing business and active on Facebook, you've probably seen those posts from strangers asking, "I need a roofer!" How often do you actually land those jobs, even when five of your previous customers recommend you in the comments? Not often, right? Well, here's where AI came to my rescue again.

Here's what I did:

1. I asked AI to "Make me a top ten list of why you should choose Thermal Roofing and Siding."

2. I added our company logo to this AI-generated list.

3. I posted this eye-catching, informative graphic in response to these Facebook requests.

But I didn't stop there. To really boost my chances, I:

4. Sent the same list to the potential customer via Facebook Messenger.

5. Included 5 handwritten reviews from satisfied customers.

6. Added a link to our BBB (Better Business Bureau) page for credibility.

The results? They were game-changing. Before implementing this AI-assisted strategy, I was only converting about 10% of these social media leads. After? My success rate skyrocketed to over 60%!

This approach not only helped me stand out in a crowded comment section but also provided potential customers with valuable information and social proof, all neatly packaged and personalized.

Step 3: Implement AI-Driven Lead Nurturing Automation

Have you ever driven past a house with a new roof and realized it belonged to a prospect you had been dealing with a year ago? You gave it your all for a month, then threw in the towel. We've all been there, but what if I told you there's a better way?

The answer: Automation, baby!

Here's what I did:

1. I had AI software built to automate all my leads.

2. The system was designed to nurture prospects over an extended period:

- First month: Weekly texts and emails

- Next 3 months: Weekly follow-ups

- Following 4 months: Bi-weekly check-ins

- Up to a year: Monthly touchpoints

The results were astounding. This automated nurturing system helped me close 3 out of 10 deals that I would have otherwise lost. That's a 30% increase in conversions from leads I might have given up on!

Why this works:

- Consistent follow-up without manual effort

- Keeps your company top-of-mind for prospects

- Catches customers when they're ready to make a decision

- Demonstrates persistence and reliability

This AI-driven approach not only saved me time but also significantly boosted my sales, capturing deals that would have slipped through the cracks in a traditional follow-up system.

Conclusion

By implementing these three AI-driven strategies:

1. Creating an AI agent to interpret insurance policies

2. Leveraging AI for targeted social media marketing

3. Implementing AI-driven lead nurturing automation

I was able to dramatically increase my income in the roofing business while maintaining my preferred lifestyle. These methods helped me work smarter, not harder, allowing me to maximize my earnings without sacrificing my work-life balance.

Final Thoughts

I hope these tips help you double your income as well! The power of AI in transforming small businesses is real, and I'm living proof of its potential in the roofing industry.

If you would like more tips and insights:

- Follow me on Facebook [Insert your Facebook page link here]

- Check out my AI agency at AIlocal.net

Remember, embracing technology and automation doesn't mean losing the personal touch that's so important in our industry. Instead, it frees up your time to focus on what really matters - providing excellent service to your customers and growing your business.

Here's to your success in your business!